Red Bull

Creating an authentic branding solution and dynamic campaign for Red Bull’s first U.S. social impact initiative.

Our Role

Branding/logo design, commemorative poster design, t-shirt design, internal communications.

Our approach was to harness the insatiable energy of the Red Bull culture – employees, athletes & influencers – to service their local communities with humility, action, adventure and responsibility. We created a comprehensive identity system, rallied the team via innovative content and activated the sales and marketing field teams.