Made By True

Paving a smart path forward for an early stage upstart in the crowded world of healthy snacks.

Our Role

Brand architecture, comprehensive new brand identity solution including brand name, visual/voice, usage guidelines and experiential design.

Working closely with the company’s founders, we dialed up several unique, authentic aspects of their story and vision like their gregarious and audacious spirit, while streamlining and clarifying their core differentiator and overall brand/product proposition: Offering ‘taste adventures’ for people seeking healthy energy to fuel life’s creative pursuits.