STORIES ARE THE GATEWAY TO OUR HEARTS & MINDS.
Brands that master their most powerful and relevant stories connect more deeply with customers, which grows their business.More
We are an integrated marketing agency founded by industry veterans with proven experience driving retail & business results for high-growth brands in food, beverage & lifestyle categories.
We help ambitious companies craft hardworking stories, strategic insights & integrated campaigns that break through, drive sales and build customer loyalty.
Let’s master your story.CLOSE
Branding + Design
Marketing + Activation
We are a convergence of seasoned, big agency ex pats helping brands write their next chapter.OUR BIOS
An integrated marketing expert and proven team builder, Linda brings 20+ years of marketing experience, deep category knowledge, a focus on client management, strategic partnerships and activating innovative campaigns. Linda has worked agency, media and client side – highlights include Neighbor (founder/owner), Deutsch, Pitch, Cadbury Schweppes, Revlon, Safeway, CLIF Bar, Tillamook, Pinkberry, California Pizza Kitchen, Jamba Juice, Burger King, Beck’s, the NFL, NASCAR, Xbox, Twentieth Century Fox and Conde Nast.
Linda is an east coast gal with southern roots and spent 10 years in NYC and 12 years in LA before calling Nashville home with her husband, daughter and two dogs.
For nearly 25 years, Chad has worked with, and helped build, dozens of great brands across diverse business landscapes for iconic global brands such as Procter & Gamble, Diageo, Visa, TBWA Chiat Day; strong national challenger brands, including Jamba Juice, BMW Motorcycles, California Pizza Kitchen, Fila, Tic Tacs, Luna Bar, Liberty School Wines and Petco; and expansive, winning regional brands like Tillamook, Healdsburg CA Tourism and Neighbor Agency.
Chad’s passions include trying to keep up with his young daughter, Freddie Sue, design, fiction novels, food/wine & SEC football.
Chief Creative Officer
An award-winning creative director with 20+ years experience, Chris has led campaigns for Nike, Microsoft, Coors Light, adidas, MGM Resorts, Peet’s Coffee, Royal Bank of Canada, Chinet & Cracker Barrel. A native of Portland, OR, Chris held positions at Razorfish and at SK+G in Las Vegas, prior to moving to Nashville where he was CD at two prominent agencies, The Buntin Group and redpepper, respectively.
Chris lives in East Nashville with his wife, Josie, and two blue heelers, Stella and Isabelle, and is an avid skier, golfer and coffee and bourbon aficionado.
Nik has over 15 years of experience conceiving and art directing campaigns at agencies such as Wieden + Kennedy, Goodby Silverstein & Partners, Riney, and McCann. (He has also freelanced at many more, including one in China.) He’s produced work for clients such as Coca-Cola, Google, Facebook, Slack, Target, Old Spice, Nike, Under Armour, TOMS, Eukanuba, Jamba Juice, Rubios, Olivari, HP, Sprint, Microsoft, The North Face, and Vanderbilt University.
A native of Dallas, Nik moved to Nashville for family, quality of life, and friendlier people. In his free time he enjoys drawing, photography, gardening, and home improvement projects.
Boldly going from niche beef jerky company to innovative healthy snacks & lifestyle brand.
Transforming an early-stage, “better-for-you” beef jerky upstart into a fresh, differentiated healthy protein snack & lifestyle brand that’s built to scale and compete in a crowded & growing category.
People are seeking innovative, healthy protein snacks to fuel their creative pursuits and life’s adventures, big and small.
Inspired by the brand’s penchant for adventure and globally-inspired flavors, we created “Taste Adventures,” a new brand platform and positioning to serve as the foundation for the new Made by True name & logo, sales collateral, website & experiential trade show booth.
The new Made by True brand debuted in March 2018 at Expo West in Los Angeles, featuring a new experiential booth, website and launch materials. The brand has secured deals with large retailers and corporate snacking accounts with LinkedIn, Uber and Microsoft. Look for MBT in your snack aisle.
Lead Agency of Record for 5 Years.
Jamba Juice needed to move the needle from being perceived as a smoothie shop to a healthy, active lifestyle brand.
Healthy can be boring.
Deliver on the brand promise of “Live Fruitfully” through engaging content, strategic partnerships, innovative media and buzz-worthy events, bringing healthy and fun together.
9 consecutive quarters of growth, expansion into new markets and a 250% bump in share price. Improved brand health and ranked as a Top 5 consumer-cited healthy brand in national polling.
Positioned and Launched Farmstyle Greek Yogurt.
Retail Marketing AOR for 4 Years.
Tillamook was late to the Greek Yogurt category – an increasingly saturated market with innovative and high-budget brands.
With Tillamook’s rich heritage in the dairy space, there was an opportunity to differentiate through positioning rather than product innovation.
Optimize the opportunity in a crowded category by leaning into existing brand equity and introducing “Farmstyle” Greek Yogurt, perfected through the heritage and values of Tillamook.
Repositioned the Category Leader for the Future.
LUNA had become a commodity in the nutrition bar category.
The modern woman isn’t relating to LUNA.
Make noise with a fresh, new tone and break-through integrated marketing campaign. Let’s kick off the Birkenstocks, put on the little black dress and show what it means to eat like a woman.
Following The New York Times breaking the campaign, LUNA remains category leader with a re-energized consumer base. The integrated campaign doubled LUNA’s social following and garnered high profile media coverage totaling 100MM+ media impressions.